About Us

Our Vision

Our vision is to shift the balance of power in favor of the business owner as they approach their exit.

Robin Hood was a heroic outlaw. He robbed from the rich and oppressive lords of Loxley and gave to the poor.

Just as in 12th Century England, today’s system is set up to steal money from the hands of business owners and give it to the financial lords of our time: financial engineers, private equity bullies and mercenary corporate development executives.

Our goal

Our goal is to provide useful tools that help you understand and improve the value of your company so that when the time comes to sell, you have a valuable asset that will command a premium.

Business owners who use The Value Builder System™ no longer need to grovel at the foot of a mercenary investor who preys on the fact that the owner has been too busy running his company to learn the intricacies of selling it.

Our customers are building valuable companies that give them the leverage they need to push back against investors who often trick owners into "proprietary deals" and use "earn outs" and "vendor take backs" to shift the risk on to the shoulders of the entrepreneur, even though she has been carrying the load since the beginning.

The Value Builder System™ is a statistically proven method for increasing the value of a business by 71%.

Our mission

Our mission is to help a million business owners just like you create sellable companies by 2050. We will know we have arrived when we have had our millionth business owner achieve a grade of 80 or more on The Value Builder Score – the assessment questionnaire we use to evaluate the users of The Value Builder System™.

Our History


Our founder, John Warrillow, releases the book Built to Sell:
Creating a Business That Can Thrive Without You.


John creates The Sellability Score, a questionnaire developed to help Built to Sell readers evaluate their business against the key themes in the book.


Both Inc and Fortune Magazines recognize Built to Sell
as one of their top 10 books for business owners.


The Sellability Score is licensed to our first advisor, Deborah Zients, who starts using the questionnaire with her clients.


The Certified Value Builder™ professional designation is
launched and we certify our first 33 advisors.


Random House publishes John Warrillow’s latest book, The Automatic Customer: Creating a Subscription Business In Any Industry. Fortune Magazine rates The Automatic Customer as one of the top 5 business books of the year.


We change our name from The Sellability Score to The Value Builder System™ to reflect our evolution into an entire system for improving company value complete with twelve unique tools designed to help business owners grow the value of their business.


The Value Builder System™ eclipses 40,000 users.